The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
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Featured Resources

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The Homeschooling Revolution
A readable, scholarly overview of the modern day homeschooling movement. Includes vignettes from homeschooling families, war stories, research information, media reaction, footnotes, and statistics.
Christian Kids Explore Chemistry
These user-friendly, unabashedly Christian, one-year science curriculums for elementary students include teaching lessons, coloring pages, hands-on time, memorization lists, review sheets, creative writing assignments, and a supplemental book list. The Chemistry text is intended for grades 4-8, and includes such hands-on activities as making model atoms, breaking covalent bonds, and making gas expand. It also lists chemistry terms, notations, and rules. The conversational style gives students th...
Parenting With Grace: Catholic Parent's Guide to Raising Almost Perfect Kids
Gary Popcak and his wife Lisa show that God offers every Catholic parent guidance and the opportunity to take a truly Catholic approach to parenthood. In this book, they discuss parenting strategies, phases children go through, the essential differences between discipline and punishment, and more. 
For the Good of the Earth and Sun: Teaching Poetry
For the Good of the Earth and Sun is for teachers at all levels, especially for those teachers who feel anxious about introducing poetry to students. Georgia Heard offers a method of teaching poetry that respects the intelligence of students and teachers and that can build upon their basic originality. She explores poetry from the inside as it is: a powerful and necessary way of looking at the world, and one of mankind's most durable inventions. Her book provides detailed, organized information ...
Home Education: A Homeschooling Classic
Home Education consists of six lectures by Charlotte Mason about the raising and educating of young children (up to the age of nine), for parents and teachers. She encourages us to spend a lot of time outdoors, immersed in nature and handling natural objects and collecting experiences on which to base the rest of their education. She discusses the use of training in good habits such as attention, thinking, imagining, remembering, performing tasks with perfect execution, obedience, and truthfulne...